The Story Behind Mr. Optimal
Alistair Bremner, also known as Mister Optimal, is the head coach and founder of Beyond Barriers Training & Nutrition. With 5+ years of experience coaching hundreds of clients, he specializes in helping people drop body fat, build muscle, and transform their confidence. As a competitive bodybuilder, Alistair brings both professional knowledge and real-world experience to every client he works with.
Our Mission
To create premium products and resources designed to help you train harder, recover better, and unlock your full potential in the gym.
Premium Quality
Every product is crafted with attention to detail and built to go the distance, no matter your goals.
Performance-Driven
Bold, motivational design and function, for those who demand more from the tools they use.
Hardgainer Community
Made to support those who know the grind and celebrate every bit of progress.
Born from the Struggle
Every hardgainer knows the feeling. You're putting in the work, following the programs, eating right, but the gains just don't come easy. You watch others make progress while you're fighting for every single pound.
That's where Mr. Optimal was born. Not from a place of easy gains, but from the grind. From the early morning workouts when no one else is watching. From the frustration of plateaus and the joy of finally breaking through them.
We know that the tools you choose, whether it's training programs, nutrition plans, or what you bring to the gym, are more than just stuff. They're part of your drive and your mindset when you set out to do what others won't. That's why everything we make is meant to fuel your ambition and remind you just how powerful you really are.
"The difference between who you are and who you want to be, is what you do."
Ready to Join the Movement?
Whether you're just starting your fitness journey or you're a seasoned lifter, we've got the gear to match your dedication.